What's New With Google

 

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Google Dominates December With 72% Search Market Share

Experian HitWise, the industry watchdog for website traffic and search engine rankings, has reported that Google dominated the search engine market. 72% of all searches originated from Google.

Another interesting point is tht the largest industry category that Google sends traffic is the automotive industry.This means people are now initiating their search in Googlefor new and used vehicles, car accessories and spares, etc.

The search engine wars were certainly very active between Google during 2009, Bing and Yahoo, but what can we expect to see in 2010?

NewsGroup and Google:
It will be interesting to see how Google's relationship with online newspapers develops in 2010 - NewsGroup is certainly a little miffed (to say the least) with Google and will do battle for some sort payment system if Google is going to continue providing links to news stories for non subscribers. Google on the other hand may choose to write its own content instead of using NewsGroup's.

I dare say this situation will be closely monitored by other online newspaper publishers to see what action they may, or may not take.

Location based search results:
Smart-phones with GPS and location aware browsers allow locality information to be used to help local functionality of web applications with local search results. I feel we'll soon be able to type in "taxi" or "pizza" and be presented with the closest taxi firm or pizza shop to your location.

Social Searching:
Bing and Yahoo are to integrate Twitter into their search results. What does that mean for us? Initially it will allow relevant tweets in your network be displayed in your keyword searches, but in the future moving we could easily see more personalised searches based on our activity within social media sites.

Faster Loading Sites:
Google announced that page load times will become a ranking signal in search results, with to encourage improvement of the WWW experience. Many webmasters are already optimising their websites to suit.

HTML 5:
HTML 5 will have features such as semantic tagging implemented. In SEO terms it might not be noticed for sometime, at least until the majority of websites adopt it as standard design format.