SEO
& Website Optimisation
The Magic Powers of Internet Marketing & SEO’s
By Peter Yexley
www.websitemarketingexperts.co.uk
There is no doubt that many so-called Google Experts,
Website Gurus and SEO’s would like you to believe
that their search engine optimisation skills are such
that they dabble in the dark arts of website marking.
The reality is that, I and other internet marketing
experts have no control over Google, Yahoo, Bing,
Ask or any other Search engine.
Let’s be logical here. If I could take any keyword
and manipulate any search engine to place a website
of my choice at the number one position in any search
engine, I would be writing this article on the beach
of my own private island.
I receive calls every day from clueless telephone
canvassers promising me, nay, GUARANTEEING me that
coveted number one position but they don’t know
who I am and have been referred to me by my client.
They guarantee everyone that same number one position
too! When I ask them how they can guarantee this,
they tell me they have a special deal with Google.
That’s the time to put the phone down on them
because nobody has any special relationship with any
search engine when it comes to top positions unless
of course they are buying sponsored links such as
Adwords, and that is a totally different ball game
and one that I’m not going to get into right
now.
The next time you receive a sales pitch from some
SEO company or internet marketing expert, please remember
that no website marketer can control or influence
your position in any search engine. It would be interesting
to see where their own websites are placed in Google.
So why deploy the skills of a website marketing expert?
What can an experienced SEO bring to the party? –
In a word EXPERIENCE.
I’ve been marketing websites since 1994. As
an internet marketer for fifteen years or so I have
the knowledge of what search engines are looking for
when they index and rank websites. Without this knowledge,
the only thing that will get you in the top ten of
Google is pure luck.
I hate to pee on anybody’s parade but here is
a list of things that website marketing experts have
no control over, regardless of how good their sales
pitch is and how convincing their facts and figures
are.
Nobody can predict the number of hits you will achieve
nor when you will see the rankings that you wish.
Bear with your SEO expert and take guidance because
if you are seeking high search engine rankings with
very competitive keywords and phrases it isn’t
going to happen for three months at least, more if
you have a newly launched or redesigned website. Be
realistic and consider lowering your values in keywords
until your website is established, then raise the
bar.
Search Engine Rankings: You cannot predict when your
website is going to get the rankings you desire. You
have to be realistic with your expectations as well.
If you are trying to rank for a very highly competitive
keyword phrases and you just launched your website
it just not realistic to expect you will be on the
first page of a search results in two months.
Nobody can control how many people visit your website,
even if you buy ‘traffic’. Search engine
optimisation has nothing to do with delivering traffic,
this is a bi-product of successful website marketing
and there is a process in order to attract traffic.
It starts with optimising your website so that it
is found quickly and easily. Once found in the search
engines or other methods of marketing and promoting
websites, then and only then will people come.
The old saying “You can only lead a horse to
water but you can’t make it drink” is so
true in the case of website marketing. If your website
isn’t geared to selling properly and professionally
then all the website marketing experts in the world
cannot make a website visitor pull out their credit
card and buy from you.
A website marketing expert may rescue your business
if your problems are internet based but don’t
expect to grow your entire business from just hiring
an SEO expert or internet marketer. If you are expecting
your business to grow just from the efforts of your
newly appointed internet marketing expert then you
might want to rethink your strategy. Search engine
optimisation works best when many different plates
are spinning. Imagine if there was no internet, how
would you market your business? Don’t rely on
one guy that might be a Google expert and don’t
put your eggs in one basket whilst waiting for the
search engine optimisation efforts alone to kick in
and grow your business.
Hopefully you now have a better insight into the
world of search engine optimisation and website marketing.
It all really comes down to understanding exactly
the type of relationship that you are looking for
with you website marketing expert. The bottom line
is this; be realistic with your website expectations
and diversify your online and search engine marketing
efforts ... keep those plates spinning!
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