Website Marketing

 

Website Marketing Gurus come and go; Can you imagine or indeed remember the worldwide web without Google?

It wasn't too long ago and now Google experts are all over the net!

Do you remember a time when there was no broadband?, we were blessed with just dial-up telephone connections and we couldn't be on the phone as well as on the internet, the source of many a family battle, unless you had another dedicated telephone line.

Images were so slow to load that people were reluctant to include pictures.

Tony Blair the then British Prime Minister told us all that if businesses don't get a website, they will fail...and many got websites but couldn't see the benefit or increase in sales.

The fundamental issue was that Cyber Space was beginning to fill with websites but there was no order in many senses of the word and no popular way of finding a website.

When the problem was identified and 'The Search Engine' was born. Google was still to be created and 'navigators' were the new kids on the block being given names of ancient explorers and acronyms of geek speak. In short, we had a navigator (Now Internet Explorer or Mozilla Firefox) to which we typed the URL (website address) and a search engine to crawl around Cyber Space to find whatever you were looking for. That was the theory anyway!

The biggest problem was getting found ....it was much easier in the 90's! So-called search engine experts popped up all over the place and then Google experts began to emerge but instead of gaining an understanding of how Google works; many practiced ways to manipulate Google and developed extremely unethical website marketing methods.

Search Engineers became part of a whole new industry relating to website marketing and the term 'Search Engine Optimisation' was formed. SEO consultants, Website Marketing Experts, Internet Gurus, Google Experts, Search Engine Optimisation Professionals, the list goes on.

Then to add to all these titles someone coined the terms 'black hat' and 'white hat' as descriptions for the goodies and baddies. White Hat website marketing experts tend to practice ethical internet marketing whilst Black Hat website marketing experts lean towards unethical website marketing.

The common goal is to achieve a top ranking in Google, Yahoo and Bing etc. The methods used are debatable - unethical maverick type marketing looks good on the face of it but success is short term and damage is very expensive.

You might like the bad guys on the frontier, believe me, they won't help to promote and market your website with long term goals. Instant website marketing magic is a myth, with billions of websites in a line waiting to be added to search engines before yours, it cannot be quick. Choose ethical internet marketing strategies for longer lasting results that will help you achieve high search engine rankings and quality website traffic.