Link Building and Internet Marketing

 

Any Google expert will confirm that without doubt link popularity is the main factor search engines such as Google use to rank websites. Link building an important part of any effective SEO search engine optimisation strategy.

What is link building? An ideal link building srtategy is about establishing your competitive position online and in an established marketplace relating to your industry sector.This might sound complicated but hang in there.

Link building is an external part of search engine optimisation and will help boost your Google PageRank. Don't get confused with swapping links with as many other websites as possible (also known as reciprocal link building or link exchanges.

Anyone who has invested days and weeks of hard work and frustration in a link building campaign, would naturally expect to be rewarded with some impressive links. Sadly, far too many face disappointment with the low quality and quantity of links as well as the pathetic trickle of traffic for their efforts. Does this sound familiar?

If so, it is time to re-assess your link building strategy. Where would you begin to place your website links? The answer is fairly obvious when you act as a customer searching for your product or service.

You would:

Conduct a search on Google,

Sscan portals and directories,

Rread articles

Read product reviews,

Join forums and discussion groups.

These are the websites that you need to be seen on.

Do not get involved in the 'numbers game' mentality, a solid link building strategy is not about targeting a high number of websites with a minimum PageRank of 5. It is far more important to build links in important information websites that your prospective customers might use.

Beware of Link Farms - these are connected with Black Hat internet marketing and your association will cost you dearly.

The biggest fault with link farms is that your link will appear almost anywhere and bear no connection with your industry.

If a site has been black listed by a major search engine such as Google, your own website could be tarred with the same brush.

They build your links too much, too quicjkly.

Nice steady relevent link building will pay dividends, not short cuts and link farms.

Peter Yexley www.internetmarketingexperts.co.uk mail@ukhq.com Tel: 01727 825999